marketing Archives

investing in technology for your business

From Efficiency to Profitability: How Technology Can Transform Your Business

By adnanumar March 10, 2023Development, Technology

Technology investment in businesses is the process of allocating resources such as capital, time, and human resources towards acquiring and utilizing technological tools and systems to improve business operations and outcomes. This includes hardware, software, cloud-based services, automation, data analytics, and other emerging technologies. The…

The Role of Marketing in Ecommerce Success (or Failure)

By adnanumar February 3, 2023eCommerce

Marketing in eCommerce refers to the practices and techniques used to promote and sell products or services online. It aims to reach potential customers through various online channels, position products favorably, and provide a seamless customer experience. It's all about understanding and engaging with the…

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Influencer Whitelisting: 5 Best Practices Around Influencer Whitelisting?

By adil yousaf August 12, 2022Advertising

Did you know that 70% of social media users follow more than ten influencers? It's nothing unexpected that influencer whitelisting is a marketing tactic on the ascent for omnichannel retailers. With this innovative advertising method, influencers give retail brands consent to leverage their possessed online…

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Grow Startup with These Paid Marketing Strategies

By adil yousaf August 10, 2022Marketing

While running a startup, you can't on your organic marketing efforts to add to your startup's growth, particularly when investors are right on their toes. What they need is exponential growth. That is where paid marketing comes in. Use it admirably and you obtain instant…

How to Drive Local Shoppers to Your Shop with Local Marketing.

By adil yousaf August 3, 2022Marketing

Any retailer's goal is to drive a sustainable stream of shoppers to its store. All things considered, you won't stand a possibility of making sales in the event that there's no one to sell to. One method for doing that is through local marketing. By…

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What Is Lead Generation And How to Attract Quality Leads?

By adil yousaf July 27, 2022Marketing

Acquiring leads is one of the principal objectives of any business. Companies devote a lot of resources to lead generation. Truly, on the off chance that your prospects are not prepared to buy what you are selling, you will find it hard to make sales.…

Ecommerce Marketing Essential Channels, Tool and Tactics

By adil yousaf June 29, 2022eCommerce

Ecommerce marketing is the act of driving top-of-funnel traffic to convert into sales and customers. What's more, there are many approaches. From zeroing in on organic traffic and SEO to utilizing Facebook or Google ads to drive targeted traffic, you can blend and coordinate paid…

Build an Email List with These 6 Winning Strategies

By adil yousaf June 17, 2022Marketing

While email is one of the oldest digital marketing channels out there, it's also one of the most effective, with strong conversion rates across multiple industries. In fact, the average conversion rate for landing page traffic sent through email is over 6%, a big jump…

4 eCommerce Marketing Trends for 2022 You Need to Know

By adil yousaf June 10, 2022eCommerce

At the point when every year reaches its end, marketers get together to evaluate the progressions that happened during this year and attempt to determine what lies ahead. The ongoing COVID-19 pandemic continues to change the ongoing extent of digital marketing, bringing new challenges that…

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Use Instagram Video Marketing to Promote Your Ecommerce Store

By adil yousaf June 3, 2022Marketing

The eCommerce industry is supposed to surpass $4 trillion before the current year's over. As a cut of all-out retail sales, be that as it may, it makes up 14.1%. There's a ton of market share to be had, yet basically setting up a store…