marketing Archives

Google’s Helpful Content Update: Everything You Need to Know

September 29, 2023Advertising, Marketing, Technology

Google's Helpful Content Update, also known as the Helpful Content System, is a broad core algorithm update that was launched in September 2023. It is designed to better reward content that is written for people, rather than for search engines. This means that content that…

The Ultimate Guide to Ecommerce SEO

July 28, 2023eCommerce, Marketing

SEO (Search Engine Optimization) is the backbone of digital marketing, and it's particularly crucial when it comes to ecommerce. In the realm of ecommerce SEO, you're not just competing with similar businesses. You're up against ecommerce giants like Amazon and Walmart. So, how do you…

How to Create Effective Advertising Campaigns That Get Results

July 7, 2023Advertising

Advertising campaigns play a crucial role in promoting products, services, or brands to a wide audience. They are strategic efforts aimed at capturing the attention and interest of potential customers. Effective advertising campaigns can have a significant impact on business growth and success. In this…

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How to Measure the Success of Your Marketing Campaigns

May 26, 2023Marketing

When it comes to marketing, you've got to know if what you're doing is working. That's where the whole idea of measuring your marketing campaign success comes in. It's all about checking out how your ads or posts are doing, and seeing if they're really…

Top AI Tools to Empower Your Business with Intelligent Solutions

May 12, 2023eCommerce, Technology

Welcome to the Ultimate Guide to AI Tools! In today's fast-paced business landscape, harnessing the power of AI tools is essential for driving growth and success. These tools offer a wide range of functionalities that can transform your business operations, making them more efficient, data-driven,…

investing in technology for your business

From Efficiency to Profitability: How Technology Can Transform Your Business

March 10, 2023Development, Technology

Technology investment in businesses is the process of allocating resources such as capital, time, and human resources towards acquiring and utilizing technological tools and systems to improve business operations and outcomes. This includes hardware, software, cloud-based services, automation, data analytics, and other emerging technologies. The…

The Role of Marketing in Ecommerce Success (or Failure)

February 3, 2023eCommerce

Marketing in eCommerce refers to the practices and techniques used to promote and sell products or services online. It aims to reach potential customers through various online channels, position products favorably, and provide a seamless customer experience. It's all about understanding and engaging with the…

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Influencer Whitelisting: 5 Best Practices Around Influencer Whitelisting?

August 12, 2022Advertising

Did you know that 70% of social media users follow more than ten influencers? It's nothing unexpected that influencer whitelisting is a marketing tactic on the ascent for omnichannel retailers. With this innovative advertising method, influencers give retail brands consent to leverage their possessed online…

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Grow Startup with These Paid Marketing Strategies

August 10, 2022Marketing

While running a startup, you can't on your organic marketing efforts to add to your startup's growth, particularly when investors are right on their toes. What they need is exponential growth. That is where paid marketing comes in. Use it admirably and you obtain instant…