The eCommerce industry is supposed to surpass $4 trillion before the current year’s over. As a cut of all-out retail sales, be that as it may, it makes up 14.1%.
There’s a ton of market share to be had, yet basically setting up a store doesn’t mean you’ll naturally generate sales. You’ll require an arrangement to obtain customers and generate interest.
One platform to drive your sales strategy is Instagram. This visual social network flaunts 1+ billion dynamic users, and 72% of them say they’ve chosen to purchase products after they found them on Instagram.
Add to that the normal order value is higher than from some other social platforms with the exception of Pinterest, this is a marketing channel you would rather not overlook.
What Is Instagram Video Marketing?
Instagram video marketing refers to using video content to generate engagement and sales through the social network.
On Instagram, you can publish the two videos and photographs however this review from Quintly shows that video drives more engagement than static photographs.
Publishing more videos will likewise assist you with standing out in the feed.
We should see three kinds of Instagram videos that give more opportunities to communicate your value suggestion and sell your products.
In-Feed Instagram Videos
In-feed Instagram videos are the regular Instagram videos that appear in your feed. They are like the in-feed videos that you see on different networks like Facebook and Twitter where they rank in view of engagement. Individuals can like, save, and remark on the content they draw in with.
How do in-feed Instagram videos function?
Instagram in-feed videos can be as long as 60 seconds long. They default to autoplay without sound; assuming that a client decides to switch that feature off on mobile, a thumbnail featuring a play button will appear.
You can either publish a single video post or a carousel post that comprises up to 10 videos as well as photographs. The best video format for this context is MP4.
How could you use in-feed Instagram videos?
You for the most part need to upload your video posts, very much as you do with an Instagram post on your mobile app. You click on the ‘+’ tab, pick your video, change it, and create a caption. This turns out great, yet you can work on your interaction with a scheduling tool like Napoleon Cat.
Best practices for in-feed Instagram videos.
Here are the best practices you ought to follow while using in-feed videos:
Use thumbnails
Assuming users have autoplay switched off, adding an enticing thumbnail can assist you with getting more views. This doesn’t need to be confounded. You might simply add the title of the video as overlay text.
Thumbnails can likewise assist your videos with generating views when somebody is browsing through your account page since the videos don’t play consequently there.
Keep them short
At any point do you contemplate whether the 60-second time limit that Instagram has for its videos is sufficiently long?
It definitely is! As a concentrate by Hubspot found, the ideal video length on Instagram is only 26 seconds.
In this way, don’t attempt to top off the whole 60 seconds with as much information as possible. Instead, create short, succinct videos in under a portion a minute.
Use subtitles
83% of individuals watch videos with the sound switched off, and half of the individuals need captions so they can watch videos quietly. If you have a message you need to communicate, you ought to utilize captions on your videos.
Tag products
Create item videos that showcase your store products, and when you do, ensure you tag the products using the shoppable posts feature (indeed, you can tag products in your videos, as well).
Natori had the option to increase its traffic and sales on Instagram by 1,446% and 100 percent, individually, subsequent to implementing shoppable posts.
Along these lines, there’s a compelling reason need to add the link in the bio URL and give instructions asking individuals to travel towards it in your Instagram caption.
Have an outreach strategy set up
To gain traction on Instagram, you really want to find influencers who will share your videos. You can find significant influencers in your vertical via searching for related hashtags under your niche on Instagram.
Then, find the email address of these influencers.
You can constantly direct message influencers, yet it is smarter to email them as they as of now get scores of messages that will overwhelm yours. DM is simpler so more individuals will utilize it.
If you have any desire to get more replies, have a decent email outreach strategy set up. Ensure you contact influencers and let them in on that the videos assisted you with gaining greater engagement and new followers and inform them that the equivalent would happen (to their accounts) assuming they published them as well.
This will convince a portion of the influencers to publish the videos free of charge. Some will request payment. In the event that you have a budget for this, you can pay them.
Ensure you get the influencer to tag your account handle in the caption. This will assist you with attracting new followers.
Instagram is perhaps the best platform for promoting your eCommerce store. It offers features like shoppable posts that make it simple to sell more. Instagram checkout is as of now facilitating the full purchase process directly within the app for certain merchants.
Thusly, if you need to generate countless sales, invest additional time into your Instagram marketing endeavors Instagram video marketing, explicitly to generate the kind of engagement that leads to purchase.
Creating video content will take more time than creating a photograph post, however, the potential ROI from video engagement and sales will be worth the effort in the long run.
