Up to 84% of consumers noted that reviews were significant in their purchasing decisions. Positive reviews reassure potential customers that they can trust your brand, your products, or your services.
Around 94% of online shoppers reported that a negative review has convinced them to avoid visiting a business.
This means that whatever your industry, having a positive online presence gives you several key advantages, which is the reason it’s becoming a key piece of branding.
Understanding the reason why you need online reviews will help you optimize your customer experience to help create a positive online footprint.
Customer reviews help you sell more. It is a revenue-generating tool for e-commerce businesses. Besides, they additionally help build customer trust, create buzz, and foster loyalty.
From building customer trust to increasing website traffic to boosting sales and engagement, here are essential reasons why online customer reviews matter.
Building trust
Customer reviews build trust for e-commerce merchants and their products. On the off chance that you’re a relatively new, little, or obscure brand, positive customer reviews can help consumers feel more confident purchasing from your store.
Likewise, product reviews can greatly impact sales and the more reviews the better.
Products with somewhere around five reviews are undeniably more likely to be purchased versus those without any reviews.
Improve ranking and traffic
Google values recent, unique content when ranking an e-commerce site or product page.
Customer reviews provide a demonstrable (and scalable) method for delivering it. Customer reviews tend to be keyword-rich and contextually relevant, two significant ranking factors that Google uses to determine where a webpage ought to rank in the search results.
Reviews can help improve your search engine ranking, driving more organic traffic to product and category pages.
Customer reviews are a great method for taking past customers back to your website. Requesting that customers provide product reviews or feedback about their overall shopping experience is a great method for fostering return visits (and potentially inspiring another purchase.)
Support marketing buzz
Generating excitement around a product, brand, or company is what we refer to in the business as ‘buzz marketing‘. Basically, it’s a method for getting consumers excited about the thing you’re selling so they’ll need to get it and spread the word about how great it is.
In the context of e-commerce, great reviews can generate buzz and FOMO (fear of missing opportunity), particularly when paired with influencer marketing and user-generated content approaches that feature your customers upfront.
Word-of-mouth referrals
Word-of-mouth marketing is when one person recommends a product, brand, or service to another person, typically because they had an exceptional experience. Word-of-mouth influences half, all things considered. People are normally inclined to recommend products and companies they like.
Support sales with product reviews
You can build trust with social confirmation by collecting and utilizing the User-Generated Content that matters most to your customers.
Collect reviews by means of different methods: manual and automatic email/SMS review requests, nearby, discounts, coupons, and reminders.
How you might support sales,
- Collect or Import Product Reviews and Appraisals, Site Reviews, Photograph and Video Reviews, question and answer sessions, and Checkout Reviews
- Reply to customer reviews, show them you care and they will trust you more
- Increase organic traffic by sharing reviews on Facebook, Twitter, Instagram, and Pinterest
- Promote product and site reviews to Google Shopping, showing in organic as well as paid Google results
- Spring-up reviews from recent buyers to attract guests which work effectively like Sales Spring Up
Show reviews to the right audiences
The main thing to turning reviews become effective marketing material is the capacity to show the right target audience.
Show the most relevant reviews to the right guests on any pages of your store based on their on-location behaviors (in-cart products, viewed products) and other personal data
Online customer reviews are here to stay.
Online customer reviews appear to be a great avenue for catching consumers’ eye and increasing sales. The importance of customer reviews is tremendous as they are very helpful to a greater part of consumers and they are likewise responsible for securing your online visibility in search rankings.
Furthermore, as they increase in importance and more competitors are encouraging customer reviews, your involvement is simply going to become even more necessary.
Ready to add these awesome Product Reviews Features to your e-commerce store?
