abandoned cart

The shopping cart abandonment rate is an important metric for eCommerce sites to keep track of because a high abandonment rate could signal a poor user experience or broken sales funnel. Reducing shopping cart abandonment leads directly to more sales and revenue. As per Baymard,…

Early, abandoned shopping carts pose an $18 billion problem for eCommerce merchants. About 7 out of every 10 online sales are abandoned in-cart. While many of those lost sales are simply a result of fickle shopper behavior, a large portion of them come down to…