In 2020, retail e-commerce sales worldwide amounted to 4.28 trillion US dollars and e-retail revenues are projected to grow to 5.4 trillion US dollars in 2022.
Online shopping is one of the most popular online activities worldwide.
Indeed, some of the world’s best businesses are e-commerce sites. How they arrived depends on a number of variables, yet one thing that has been proven is that these companies that have embraced mobile technology generally improve.
Mobile is becoming the preferred device for some people to do their shopping, even when it comes to generally frenzied shopping days like Black Friday.
In the event that mobile usage continues going on like this, 40 percent of all Black Friday shopping will be done on mobile applications.
As a result, many companies that have seen success through e-commerce sales have begun embracing mobile. Let’s take a glance at some of the biggest ones who have seen their businesses thrive since embracing technology.
Amazon
Amazon was one of the earliest companies to see the potential for mobile commerce. These days, it’s leading the pack in terms of advancement and mobile sales. It’s one of the best e-commerce applications on the rundown to date.
A piece of that is due to its overall reputation as a dependable online retailer. However, beyond that, the organization has been attempting to develop its mobile commerce business so far in advance of its competition that nearly everyone else is presently playing make up for a lost time.
These days, around 42 percent of Amazon’s smartphone visits originate from its mobile application. The rest is made up of people visiting the website. All things considered, application users make up very nearly 85 percent of the mobile time spent on Amazon, as indicated by Internet Retailer.
As Business Insider calls attention to, the likely reason for this is that Amazon’s mobile application users are likely to be great targets for mobile conversion.
People spent 12.8 billion minutes per month utilizing Amazon’s application, and applications have been displayed to have considerably better conversion rates than mobile browsers and desktops, according to Criteo.
The main thing that might be hindering the e-commerce goliath from seeing even greater success is, again as per Business Insider, potential blemishes that include a convoluted delivery selection process that is designed to incite users to pursue Prime.
Having said that, Amazon has successfully been able to decode most other operations including store network and inventory management. That is better than most others in the market.
Walmart
E-commerce makes up 2.8 percent of Walmart’s absolute sales, yet Walmart has seen a great deal of success by joining customers’ in-store experience with the mobile experience.
Even as Walmart has continued to develop its actual organization through acquisitions or dispatching of new branches, the head office has been working at working on the advanced experience.
The new advancements include the organization’s get services for customers who prefer to shop online but get their purchases from any of Walmart’s brick-and-mortar retail areas.
The organization invested in a re-do of its website, zeroing in on regional “trending” sections for famous items and checkout services that were specific to certain regions or in users’ preferred areas.
The results speak for themselves. The organization saw a 40 percent increase in e-commerce sales and a stock increase of more than 10 percent.
A lot of that mobile success has been because of its mobile application. Walmart was a relatively early adopter of the technology. To such an extent that it was being recognized for its mobile application way back in 2012.
The organization continues to make improvements. Walmart recently unveiled its new Store Assistant mobile application, which carried with it a new set of apparatuses to change the Walmart shopping experience.
This mobile technology works in tandem with the in-store experience, permitting users to create ‘shrewd shopping records’, or have access to features like the barcode scanner, item search bar, customer reviews, and Walmart Pay.
Starbucks
Starbucks most likely isn’t what you would consider a customary e-commerce website. The organization has been attempting to make headway in advanced retail with little success over the years.
Truth be told, in 2017, the organization formally closed its online store, relegating the sale of Starbucks-branded coffee, cups, and apparel to outsider retail sites. At the time of the closure, the worldwide coffee monster said it would refocus its resources on in-store experiences and – you guessed it – its mobile application.
It likely shouldn’t have come as a surprise that Starbucks would prefer to zero in on its mobile technology. The application was initially launched in January 2011, with around 6,800 organizations operating U.S. Starbucks accepting mobile payments.
Only three months after it was first launched, the application had more than three million users.
Consumers download the application on their phones and burden money onto a mobile card. When they make a purchase the barista checks a barcode on the screen and the price is deducted from the record.
Since its inception, the use of the organization’s mobile application has just developed. In the United States, 9 percent of orders were placed in advance. Another review showed that at 48 percent reception, Starbucks has the most regularly used faithfulness rewards application among significant restaurant chains.
Presently the organization is reportedly testing personalization opportunities to help incentivize customers to make their orders in specific ways.
IKEA
The organization launched a free application IKEA Place that integrated with its latest item index.
In those days, the application allowed users to identify their own unique style through a series of tests, and they were able to create an augmented reality to see how the furniture would examine their homes.
IKEA knew technology is moving quickly. In an era when e-commerce is ushering in developments like AI, they would have rather not taken the secondary lounge.
It was a fun and interactive way for people to use the application and for people who liked to design, it made purchasing furniture a less alarming ordeal. They could make sure the tones matched and that the dimensions were just before even setting foot in a store.
The idea was to make the purchasing process easier for their customers while encouraging them to engage with IKEA’s inventory consistently. While it is hard to measure the amount of an effect the release of the Augmented Reality(AR) application had on IKEA’s primary concern, there are a number of other variables that are imperative to consider.
The application was the number two augmented reality application constructed utilizing Apple’s ARKit, putting it ahead of many gaming applications, showing that many people are essentially checking out the application’s features.
We will not know exactly how successful the application was until IKEA releases more direct numbers, however, the sheer measure of buzz that the application produced can’t be ignored.
Following the release of Place, IKEA searches spiked by Google Trends. Not to mention the overall media coverage referring to IKEA as one of the most innovative companies.
