BOPIS is an acronym that stands for buy online, pick up in-store. “Buy online, pick up in-store” gives retailers a competitive advantage by offering customers convenient, fast and efficient shopping experience, reducing shipping costs and increasing foot traffic to brick-and-mortar locations.
The BOPIS strategy is likewise alluded to as click and collect, curbside pickup, and ROPIS (reserve online, pick up in-store). With BOPIS, shoppers don’t need to manage shipping costs, long delivery timelines, and shipping back items that don’t fit or live up to their assumptions.
Retailers all over the planet are adopting the BOPIS model to meet customer expectations. This popular retail strategy provides customers with the most ideal scenario by integrating online shopping and in-person pickup.
Purchase online, pick-up in-store is the ideal way for you to drive in-store pedestrian activity and bridge the hole between the traditional brick-and-mortar and online shopping experiences.
Revenue from BOPIS sales was at that point up a normal of 35% during the 2019 holiday season and the pandemic has sped up its growth.
As you add purchases online, and pick-up in-store to your omnichannel retail strategy it’s essential to understand what BOPIS is, the way it works, and the benefits for yourself as well as your customers.
What is BOPIS?
BOPIS is an ideal strategy for retail stores. Customers can shop from the solace of their homes and go to the store or pickup location once the request is prepared.
This strategy is perfect for retailers who have both a brick-and-mortar store and an eCommerce website and need to offer local pickup as a delivery technique at checkout.
It allows you to optimize the omnichannel retail experience and union online shopping and actual store experiences. BOPIS makes the buying process more convenient for retailers and customers.
How Does BOPIS Work?
The BOPIS shopping experience gives your customers the flexibility to pick how they need to satisfy their orders. Comfort is critical to improving the customer experience and BOPIS allows shoppers to make a purchase and pick it up right away in the event that they need to.
This is the means by which the BOPIS shopping and request fulfillment process works:
Buying Online, Through Your Website or Mobile App
With buying online and pick-up in-store, it’s urgent to make a convenient experience by letting customers complete their purchases online. During the checkout process, the customer should have the option to choose the time and pick-up location for the items in their cart.
Real-time local inventory updates let the customer know when and where the items will be accessible for pick-up.
Fulfilling the Online Request
At the point when the request is free at your retail store, you can find it, pick and pack it, and put it away for the customer to pick up. You can then email notification or text, letting the customer realize their request is prepared for pickup.
On the off chance that the request isn’t in stock at your retail store, you can arrange it from another store location or your warehouse. When it shows up at your customer’s favored pick-up location, you can send them a notification to let them know it’s accessible.
Pick Up the Request
Depending on your BOPIS strategy, you might do pickups in-store or at an assigned pickup location. A few retailers are making BOPIS considerably more convenient by offering curbside pickup. The customer can drive up to your storefront and be handed their request while they stay in their vehicle.
No matter what the pickup strategy you pick, shoppers ought to never feel befuddled when they select to purchase online or pick up in-store. The process should be obvious from beginning to end. This includes request confirmation and concise instructions about where and how to pick up items.
BOPIS is a Popular and Growing
BOPIS is popular and has shown accomplishment among consumers. Investigate these numbers that demonstrate how shoppers are flocking to the BOPIS shopping experience.
- According to our data, 59% of consumers are interested in BOPIS-type shopping choices.
- Among BOPIS shoppers, 30% picked this request fulfillment choice interestingly since the pandemic was pronounced.
- Among BOPIS shoppers, 64% say they are opting for in-store pick-up more frequently than before the pandemic was pronounced.
Additionally, according to Statista, 83% of respondents bought items online and picked them up at the counter in 2019. 63% of respondents said they needed to attempt the purchase online, pick up in-store administration choice of a curbside pick-up.
The Benefits of BOPIS
Consumers are looking for a shopping experience that is convenient and likewise sets aside time and cash. Retailers are noticing the benefits of buying online, and pick-up in-store and many have embraced this shopping experience to remain competitive.
Brick-and-mortar retailers can utilize BOPIS to contend with Amazon and other eCommerce-only organizations that don’t have a storefront. It’s an extraordinary method for strengthening your omnichannel selling strategy and customer experience.
We should take a gander at the benefits BOPIS offers retail store owners:
Increased Store Traffic and Sales
At the point when customers come by your store to pick up their orders, they could glance around and peruse for additional items. They could likewise recall something they needed to purchase and spend more money in-store.
According to the International Council of Shopping Centers, more than half of grown-up shoppers use BOPIS. And 67% of those individuals add extra items to their carts when they realize they can pick them up right away.
Diminished Shipping Costs
Shipping orders from your distribution center to your customers’ entryways can add up. BOPIS allows you to send bulk shipments to your retail store or pickup point. At the point when shoppers pick up orders from your store, you save money on last-mile shipping costs.
Further Developed Inventory Management
With BOPIS, it’s vital to streamline your inventory management and get real-time stock updates. Merging online and in-store inventory tracking allows you to satisfy orders from your store or distribution center anything the quicker choice is. This gives you more access and command over a bigger collection of inventory. It likewise gives you better insights into what items are accessible in real-time.
Anyway, how do your customers benefit?
No Shipping Costs
Except if you offer free shipping for online orders, it very well may be considerably more expensive for shoppers to have items transported to them. On the other hand, with BOPIS, consumers can set aside cash and time by picking up their purchase in-store or at a pickup point. They can save the $5 they could have spent on shipping, however, can in any case exploit ordering online.
Quick Assistance
For shoppers who need a thing direly, it’s quicker to get it online and pick it up an hour after the fact as opposed to waiting one to three days for delivery. Individuals need instant gratification, and providing the choice to purchase online and pick up in-store is a method for offering it.
Inventory
With BOPIS, you pick and pack the customer’s structure before you send them a notification that it’s prepared for pickup. This makes it 100 percent guaranteed that when the customer shows up, the item will be accessible.
Fast Returns and Exchanges
On the off chance that the item doesn’t fit or doesn’t measure up to a customer’s assumptions, returns or exchanges are processed promptly instead of having to send the request back.
