Guilty of getting carried away exploring different customization options only to realize that you are still far from achieving the right look and feel for your website to resonate with your brand’s personality? There is a lot of hard work that goes into customizing a website to ensure a user-friendly experience.

Making sure that your website makes users feel comfortable with navigation and encourages them to take action depends heavily on your website’s interface. Choosing the website design based on the nature of the business, the industry, and the target audience is crucial for business owners to enjoy higher web traffic.

Without SEO, even a beautifully designed website can go unseen. All your hard work in design and development pays off only with good SEO. To work on your website’s SEO yourself means to:

For websites to work smoothly on different screens, images must be optimized properly. High-quality images are important, but they are of no use if they do not open on the webpage fast enough or before the user exits the page. Since visuals are crucial to make a website look attractive, business owners end up spending more time than usual on optimizing images.

Every business owner wants to have lots of users visiting their website. In fact, the advantage of bringing your business online is to attract a larger audience. But increasing traffic to the website is not child’s play.

Once you have built traffic to your website, you also have to work on increasing sales. We heard many of our clients complain of how their website gets lots of traffic, but it is still not being converted into sales.

Only a small fraction of your audience will move to the second page of search engines to find your website. So, ranking high on search engines is important if you want to get more people to see and visit your website. The problem with ranking is that Google keeps changing the rules and the algorithms that decide a website’s rank.

Search engine optimization involves a lot of work, and one of the aspects of SEO is optimizing the product content. If you want to drive sales and web traffic for your website, then this means you must work on optimizing every product content.

Imagine the pain of losing customers because your website was down or a link was broken. For websites of all scales and sizes, even a small period of unavailability can be a big cost for the business. For business owners, learning about the problems, identifying the issue, and quickly fixing it to make the website available again is very difficult.

Some of your customers would leave your website in a very short time without navigating to other pages. This is known as bounce rate. If your website has a high bounce rate, then you must find out what is causing this problem.

The time it takes for your webpages to load will be one of the deciding factors for how many customers would visit the rest of the website or not. Slow loading pages create a poor user experience impacting your brand value. Decreasing loading time for your website can be a problem because:

Website building programs and pre-built web pages will usually tell you that they are designed for mobile responsiveness. But the problem is that when you start working on the design, some elements may still not be properly aligned for different screen sizes. As a result, you have to spend more time trying to make your website mobile-friendly.

A website’s code would eventually become obsolete as new technologies reach the markets. Your code version and store version may make a difference in user experience and affect your brand’s reputation.

Festive seasons or sale days on the website can lead to higher traffic than usual to your website. Sometimes even an aggressive marketing strategy can increase web traffic. If you are not prepared to handle the traffic spike, your website goes down and all the customers visiting your website have a bad experience.

If you started your website with a free hosting plan, then you will not have access to support all the time. You will also be maintaining your website on your own. As a business owner who has lots of other aspects of business to focus on, support and maintenance of the website can be a big challenge.

Website coding, plugins, and extensions involve a lot of technical work that a website owner may not fully understand. If any one of these malfunctions, you will first have to learn about the technicalities behind it before you start solving the problem. But do you have the time to sit and learn about the technical aspects of your website?

Breach Level Index claimed that there is an average of 75 records stolen every second because of poor data security on web applications and websites. In order to provide your customers with a safe and secure website to visit, you always have to be on your toes to monitor your website’s security.

Business successfulness depends heavily on the product that you are selling. All your efforts in maintaining a grand online presence culminate in the product. If your client does not like the product, then the rest of the work boils down to nothing.

With the online space being more accessible, migrating your applications to the cloud can be helpful for the business. It will make your website more accessible for backend users, and changes can be easily made to it even by people who are not physically present in the office.