When someone clicks on an ad, Facebook send them to a detailed view within Messenger. They’ll see the full ad with a call-to-action button that takes them to the destination that you chose during ad creation.
Messenger ad solutions help send people into conversations with your business, which helps you drive the results that matter.
The easiest way to take advantage of Messenger’s global reach is to run ads on Messenger.
Messenger ads work just like ads across other Facebook platforms – we’ll automatically deliver ads to the placement that’s most likely to drive campaign results at the lowest possible cost. The best part? You can use the same creative for Messenger that you’re already using for Facebook and Instagram.
People will see these ads in the Chats tab in their Messenger app. When they tap on an ad, they’ll be sent to a detailed view within Messenger with a call-to-action that will take them to the destination you chose during ads creation – whether that’s your site, app or a conversation with your business on Messenger
Messenger Stories ads are full-screen mobile experiences that are built for quick and engaged consumption. They capture attention for your business in an instant, but they leave lasting impressions. One in two people surveyed say they have visited a website to buy a product or service after seeing it in stories.
Messenger Stories ads are only available to buy with other stories ads on Instagram, or as an addition to campaigns running in feed.
Ads that click to Messenger are Facebook, Instagram or Messenger ads that send people into a Messenger conversation with your business.
You can use ads that click to Messenger to reach people at scale, then continue to interact with each of them individually on Messenger. Whether they want to learn about a new product or need to resolve an issue, you can tailor your interactions to meet their specific needs – and get closer to your business goals, one conversation at a time.
Sponsored messages allow you to send highly targeted promotions directly to the people who have already talked to your business on Messenger.
If you choose to run sponsored messages, we recommend planning to be active and responsive once you have re-engaged customers. Away messages can help manage customer expectations by letting them know when they should expect a follow-up response.
The Messages objective lets you buy ads in Ads Manager or the Ads API with the aim of opening Messenger interactions – making it easier to drive conversations at scale. Businesses of any size can use the Messages ad objective to interact more personally with people in order to get leads, increase sales and answer questions.
Please note that the ability to optimise for conversations and leads in ads that click to Messenger is not available for advertisers in or targeting the EEA and/or the UK.
Facebook automatically delivers ads in Messenger Inbox to the placement that's likely to drive campaign results at the lowest possible cost. When you create ads in Messenger, you can reach people based on their profiles, pages, groups and other connections on Facebook and Instagram.
Ads appear in Messenger Stories between organic stories, similar to those used across Facebook and Instagram. You can use Messenger Stories placement to increase the reach of your Instagram Stories and Facebook Stories campaigns.