Reach The Right Audience

Facebook interest targeting is a great way to reach the right audience with your ads.

Add interests and hobbies of the people you want your ad to reach from organic food to action films and make your targeted ads more relevant.

Facebook Interest Targeting

Facebook’s interest targeting feature allows you to deliver your ads to your target people. These people have shown interest in your product/industry in the past. For example, by engaging with one of your competitors. Therefore, they are more likely to engage with your ads.

Detailed Targeting

Detailed targeting is a targeting option available in the “Audience” section of ad set creation that allows you to refine the group of people we show your ads to. You can do this with information such as additional demographics, interests and behaviours.

These detailed targeting options may be based on:

  • Ads they click on
  • Pages they engage with
  • Activities that people engage in on Facebook related to things such as their device usage and travel preferences
  • Demographics such as age, gender and location
  • The mobile device they use and the speed of their network connection
interest targeting bizsol technologies
importance of facebook interest - bizsol tech

Importance of Facebook Interest Targeting

Advertisers can’t just run Facebook promotions for putting their name and what they bring to the table out there. Without area, demographics, behavior, and interest focusing on, all their Facebook publicizing spend would yield underneath fulfilling results. You’re showing your Facebook promotions to a large number of individuals on the platform, however what number of those individuals are keen on your business?

Facebook Average Ads vs Interest Related Ads

How does Facebook interest targeting work?

Facebook interest targeting works the way it sounds, it targets the things you’re interested in.

As you scroll through your newsfeed, you’ll notice that stuff you looked into in the past or have engaged with while within the platform or outside of it are shown through related Facebook ads for products, people, activities, and many other types.

Facebook Interest Categories

Facebook’s advantage focusing on is essential for the Detailed Targeting segment in the promotion set setting on the Ads Manager. Facebook gives you the choice to peruse interests from its apparent and default classifications and to look into interests connected with your promotions.

Browsable interests

The browsable interest lists come with categories and subcategories -- those subcategories still have more specific ones under them. Being more specific with your targeting options gives you access to more niche audiences, but going too specific might give you a less than ideal audience size.

Searchable Interests

While you can refine your target people by selecting subcategories by subcategories in the browsable interest section, there are specific interests that are only available when you search for them. Entering an interest query to the left of the “Browse” button allows you to find tailored interests you wouldn’t find otherwise even if you go through hundreds of subcategories.


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  • Target Audience Research
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  • Basic + Standard
  • Ad Copy and Ad Creative
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