The Facebook pixel

A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns.

Once you had Facebook conversion tracking in place and started using Custom Audiences, you will saw a huge uplift in sales. Facebook ads became ROI-positive for you from day one!

How the Facebook pixel works

When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you’ll know when a customer took an action after seeing your Facebook ad. You’ll also be able to reach this customer again by using a Custom Audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimisation.
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If you have access to your website’s code, you can add the Facebook pixel yourself. Simply place the Facebook pixel base code (what you see when you create your pixel) on all pages of your website. Then add standard events to the pixel code on the special pages of your website, such as your add-to-basket page or your purchase page. For full step-by-step instructions on adding the Facebook pixel to your site.

Many people need the help of a developer to complete this step. If that’s the case, simply email your Facebook pixel code to them and they can easily add it to your site.

Facebook PIXEL

Once you’ve set up the Facebook pixel, the pixel will log when someone takes an action on your website. Examples of actions include adding an item to their shopping basket or making a purchase. The pixel receives these actions, or events, which you can view on your Facebook pixel page in Events Manager. From there, you’ll be able to see the actions that your customers take. You’ll also have options to reach those customers again through future Facebook ads.

Make sure that your ads are shown to the right people.

Create Custom Audiences from website visitors

Dynamic ads help you automatically show website visitors the products that they've viewed on your website, or related ones.

Optimise delivery to people who are likely to take action

Ensure that your ads are shown to the people most likely to take action.

Learn about your website traffic

Get rich insights about how people use your website from your Facebook pixel dashboard.

Measure cross-device conversions

Understand how your cross-device ads help influence conversions.

Drive more sales.

Set up automatic bidding to reach people who are more likely to take an action that you care about, such as making a purchase.

Measure the results of your ads.

Better understand the impact of your ads by measuring what happens when people see them.

Basic

80% Discount for limited time
$2500
$ 500 Monthly
  • Target Audience Research
  • 1 Category/Product/Service
  • Setup Ads
  • Reporting
  • Ad Content Creation
  • Competitor Analysis

Standard

80% Discount for limited time
$4000
$ 800 Monthly
  • Basic Plan
  • Retargeting
  • Automated Feed Ads (DPA)
  • 3 Category/Product/Service
  • Custom/Lookalike Audiences Creation
  • 2 Custom Audience
Popular

Premium

80% Discount for limited time
$5000
$ 1000 Monthly
  • Basic + Standard
  • Ad Copy and Ad Creative
  • Analytic Report
  • 6 Category/Product/Service
  • 4 Custom Audience
  • Manage and Optimize Ads