Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run and tracking how well your campaigns are performing.
Ads Manager is a Facebook tool that lets you create and manage your Facebook ads.
Ads Manager is the starting point for running more sophisticated ads. It’s an all-in-one tool for creating ads, managing when and where they’ll run and tracking how well campaigns are performing. Ads Manager is designed for advertisers of every experience level to use.
Businesses can use Ads Manager to manage ads and see an overview of their efforts across multiple platforms. When advertisers see which elements of their campaigns perform best, they can adjust their ads to maximize their budgets and time to achieve their business goals.
Small businesses provide critical support for local communities. When you highlight the issues that matter to your business on Facebook, you can connect and engage authentically with your followers. Use your voice to address local issues and national policies that affect people in your area, and help them understand the importance of voting. You can do this by running ads on social issues with Ads Manager.
Ads Manager is the place to create large coordinated campaigns. You can use it to organize your marketing materials by campaign, ad set and ad. In order to run ads, you’ll need to set up a campaign within your ad account. Each campaign has a specific structure where you’ll make decisions at each level.
The ads reporting tool can show you results such as which audiences respond more at the ad set level and which creative elements perform better at the ad level. Then you can make adjustments, such as increasing budgets for certain audiences or pausing ads to add creative elements that may improve performance.
Once businesses see which posts lead to the most interactions, they can use Ads Manager to help achieve their desired campaign outcomes.
Every personal Facebook account has an associated Ads Manager account, but advertisers will need permission from a Facebook business Page or Instagram business account to create ads.
Select campaign parameters, such as an advertising objective, to fit your business goals. You can also manage creative work: upload your ad creative, write ad copy and review how your ads look on different devices.
Edit your budget, audience, placement options and creative – including editing multiple ads at once. You can always pause, duplicate or relaunch your ad campaigns at any time.
See if your ads are driving their intended goal with reporting tools. By spotting trends over time, you can identify areas to adjust – such as your image, budget or audience – to improve your campaign performance
Automatically deliver personalised ads with dynamic creative. Dynamic creative uses ad components such as images, videos and text, and combines them in ideal ways for your audiences.
Automatically extend your ad across Facebook's family of apps and services with automatic placements to allow our delivery system more flexibility to get you better results.
Set an overall budget for your campaigns and whether it applies to each day or to a campaign's entire lifetime.
Define your audience for smarter ad targeting. Adjust your target audience to be as broad or well-defined as you like.
Create an A/B test to determine the best target audience, delivery optimisation, placements, creative or product sets for each of your ad campaigns.